Product Manager · F2P Games
I turn player behavior into products that grow.
Product strategy, systems design, LiveOps, economy, monetization and analytics — from discovery to launch and scale.
01 / Featured case study
Spektra Games · Product Manager & Senior Game Designer
Product leadership · Racing2024—2026
Building a racing product around progression, experimentation and live operations.
Highway Racer Pro reached 500,000 downloads in its first month with zero paid marketing and held the #1 position in the U.S. App Store Racing category for 12 consecutive months.
Product leadership
Owned roadmap planning, system design and sprint structure for a 20-person cross-functional team.
Progression architecture
Designed car level, driver level, missions, experience and currency systems across the full player journey.
Simulation-led balancing
Modeled vehicle physics, race outcomes and progression states by player segment in spreadsheets.
LiveOps platform
Designed the internal tool used to remotely run pricing, tutorial, economy and A/B tests by country.
Data-informed decisions
Queried product data with AI-assisted workflows and converted findings into prioritized product actions.
Content production
Designed a deep vehicle customization system and coordinated car production with the 3D art team.
02 / Published games
Live products you can play.
Select a game to open its official store page. Each card pairs the live product with the systems and outcomes I owned.
01
Open-world driving · Live game
Parking Master Multiplayer 2
Google Play ↗Improved monetization performance through product analysis, economy iteration and experimentation while designing the onboarding and first-time user experience.
MonetizationFTUELiveOpsProduct Analytics
02
PvP Match-3
Madness Match: PvP Match 3
App Store ↗Designed boosters, round systems, tile probabilities and new level mechanics for a competitive puzzle experience.
Core LoopProbabilityLevel MechanicsPvP
03
Multiplayer raft combat · Formerly Raft Wars
Boat Battles: Defend Your Raft
Google Play ↗Created implementation-ready documentation for clan systems, crafting, economy balance and player-experience progression.
Game Design DocumentsEconomyCraftingClan Systems
04
Mobile action role-playing game · Regional release
Legacy of Discord: Furious Wings
App Store ↗Analyzed the original Asian product and supported its adaptation for European and MENA audiences through localized game concepts, features and live events.
Market AdaptationLive EventsGame DesignRegional Release
05
Browser strategy game · Regional release
Game of Thrones: Winter Is Coming
Official Website ↗Supported the regional release with market research, competitive analysis and content adaptation for European and MENA players.
Market ResearchLocalizationContent AdaptationRegional Release
03 / Gameplay archive
Selected gameplay, concrete ownership.
Gameplay footage from earlier projects across multiplayer, puzzle, sports and card-game development, paired with the systems and decisions I owned.
Mynet GamesReal-time multiplayer basketball
Real Basketball 2
Designed the shooting mechanic, built its technical simulation and validated the system through structured gameplay testing.
- Core mechanic
- Simulation
- Playtesting
- Multiplayer
Mynet GamesCollectible PvP card game
Red Sky
Designed card mechanics, progression and economy systems, including Machinations models for chest cycles, card balance and first-time user experience.
- Card balance
- Progression
- Machinations
- FTUE onboarding
Mynet GamesCompetitive PvP Match-3
Madness Match / Match Stars
Designed boosters, round rules, tile-spawn probabilities and new level mechanics, shaping the competitive core loop and match-to-match pacing.
- Boosters
- Round systems
- Probability
- Level mechanics
Mynet GamesMatch-3 puzzle · Unreleased project
Berry Match
Designed levels and level objectives, shaping difficulty and pacing to support a strong Day 1 retention performance.
- Level design
- Level objectives
- D1 retention
- Match-3
Spektra GamesCasual multiplayer PvP drag racing
Drag Clash
Designed the chest and card-upgrade economy, vehicle balance and physics simulations used to forecast race outcomes before implementation.
- Economy
- PvP
- Vehicle physics
- Simulation
04 / Capabilities
From product question to measurable outcome.
Eight years across game development, combining product judgment with hands-on system design and analytical depth.
Product
- Product strategy
- Discovery & validation
- Roadmap & backlog prioritization
- Product requirement documents
- Stakeholder alignment
Growth & Analytics
- A/B testing
- SQL analysis
- Cohort & funnel analysis
- Segmentation
- ARPU, ARPDAU & LTV optimization
Game Systems
- Economy & progression
- Monetization
- LiveOps
- FTUE & onboarding
- Balance & probability modeling
Production
- Agile / Scrum
- Sprint planning
- Cross-functional leadership
- Jira & Confluence
- AI-assisted prototyping
05 / About
Strategy that stays close to the product.
I combine product management with the systems thinking of a game designer: define the problem, model the behavior, align the team, ship the solution and learn from the result.
My work spans racing, multiplayer, puzzle and card games, with a focus on free-to-play systems, player value and sustainable product growth.